Words matter. Names matter. Your name is part of your identity, it’s your visiting card. Hello, my name is… and what’s yours?  You want to feel that your name fits you like a second skin.  If your name is too much of a mouthful, it will get shortened, so you’d better get in there quick. You want to make sure that the shortening that makes sense to you and, crucially, that you like it. That’s why we changed the name of this project, from the Developing effective service models

I’ve become aware that our team has become known for our hat game. I know… we post a lot of pictures with people in funny hats, so it’s not surprising. But it’s begun to worry me.  You see, we are so much more than just ‘the hat game’!  We use the hats to  kick-start  our focus groups and our online meetings as they create a lovely vibe. People might have been anxious about joining the session but walking into a room where you see fun hats and wigs on the table… well, people